After so many years of being a company that took care of its employees like they were family, it has had to resort to cannibalism to patch a ship that is sinking so fast, most industry observers believe the McClatchy Company will go bankrupt by the end of the year.
Those people are the optimists.
In one of Dan Weintraub's 'conversations' the whole issue of the future of newspapers is being kicked around, most often with the focus on content. The contributors routinely gripe that The Bee's news coverage is biased (liberal or conservative). They have a point. News stories have become so laden with writers' opinions and biases, it's impossible to ignore.
But forget content.
Newspapers - like The Bee - are in a death spiral because their advertising revenues have been seriously depleted, thanks to the same economy that is savaging housing and everyone else.
If there were still advertising revenues, The Bee would not be getting ready for another astounding round of layoffs, furloughs - and even pay reductions.
After so many years of having a virtual monopoly - and rolling in advertising cash - the whole concept of pulling back has been foreign to The Bee management.
But The Bee needs to be more open about what's happening inside 21st and Q Streets. Certainly if it were any other major organization in Sacramento (public or private) reporters would be swarming over the debris to tell the stories.
For a look at what The Bee management has offered its employees, this url tells the story: